Playlists&Marketing
Spotify playlists curated under trabbey, each with a cover from one shared system, and the campaigns that bring listeners from social and email to the music.
One system, many moods
Each playlist targets a specific listening context — a genre, a tempo, a season. The covers make them read as a family: a single atmospheric image, the title in the brand typeface, the trabbey element in the corner.
Playlists are where new beats meet listeners who are already searching for that sound, so the cover has to work at thumbnail size first.
Cover series
Campaign: VAULT30
A 72-hour “private vault” for two unreleased beats, coffee and CADENCE, in July 2026. One idea ran through every channel: an email and a reminder, an Instagram broadcast channel, a sequence of stories and three short reels, each with its own tracked link so the channels could be compared afterwards.
